You are your own Influencer

But as a business owner, you actually are your own influencer and/or brand ambassador! You are the reason people feel connected to your business and feel compelled to support you both personally and financially. What truly separates brands from businesses is humanity. (click here for a more detailed discussion of brand vs. business.)

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“Your business is the body, your brand is the soul.”

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If you’ve ever wondered why some businesses just BLOW UPPP, while others who sell the same offers don’t, it’s 100% because of their brands. It’s not what they do or sell, it’s who they are that makes the biggest impact on the growth and longevity of their business. Ultimately: people feel connected to people, not businesses.

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Which is why it’s time you start acting as the influencer you are and leveraging your own persona to grow your business! You know why those businesses are willing to pay you for influencer marketing? Because they fully understand just how valuable it is to have you publicly support their business. They know you’re a force in your industry. They know you have influence up the wazoo, baby. And it’s so valuable that they’ll pay you a couple hundred bucks with no questions asked [because they know your community is going to make them wayyy more money than that.]

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So why the heck don’t you realize that? Why aren’t you being your own influencer?

Instead of just talking about your business from a logistical standpoint, why don’t you start embodying your own influence and using your very human essence to point people to your business?

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If you want to do this but don’t know how, join my 6-week brand growth accelerator program!

It’s a 1:1 coaching experience that will help you get clear on your value, superpowers, and story so you can confidently show up as your own influencer & communicate your message in a clear way that converts your audience into clients!